Redesign Proposal
Why redesign?
HBO NOW enables easy access to HBO’s exclusive video content, with a sleek and clean look of its mobile app. Yet, certain unthoughtful designs risk making its in-app experience impersonal, inconsistent and overall frustrating. Here lists a few of them:
- Lack of personalized content and recommendations
- Add to Watchlist hard to access
- Continue Watching feature not working "smart" enough
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/6063c3a15b57e26e7442fbc4_problem-1.jpg)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/6063c49d76b285e3289cdf82_problem-2.jpg)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/6063c4a8db8e1057cb543219_problem-3.jpg)
Proposal
The app is in need of a redesign that will provide users more reasons to stick with their subscriptions after the initial visit. The goal of this redesign is to reconstruct a more friendly, personalized, and continuous experience on top of the premium content HBO provides.
ADD NEW FEATURES:
- “You May Like...” recommendation feature
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606389b5992831152bb44d9b_solution-1.jpg)
- “Watch Next” feature for better revisit experience
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/60638b5ed39a28a1d1405d2a_solution-2.jpg)
IMPROVE USER FLOW:
- Easy “add for later” process
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/60638b6734ed7516c340bc0c_solution-3.jpg)
- Easily accessible program categories
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606cfdf44544da3347559310_demo-category-crop-in.gif)
Research
Target Audience
HBO TOTAL SUBSCRIBERS, 2015–2017
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606cff01aac251c0dea8c03a_target_audience_1.jpg)
DEMOGRAPHIC
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d0030dbe8c0dcb9bc18cd_demographic.jpg)
AGE RANGE & ATTRIBUTE
18–34 year-olds video binge watchers with no children
24–44 year-olds cord-cutters with 9-to-5 jobs
18–34 year-olds HBO show fans
KEYWORDS
Young adults, binge watchers, cord cutters, fans
COMPETITORS
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d00b0aac251b1bca8c68a_competitors.jpg)
Target User Interview
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d02dc00e8a3acf1a9c7e9_intervew-amanda.jpg)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d280cc94bcc8a2caa51da_interview-jasmin.jpg)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d2816998e45da9e5f30f7_interview-sky.jpg)
Personas
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d2865b3515d1c53a4e287_persona_1.jpg)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d286e8569da85f67fcb5d_persona_2.jpg)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d2879699d4f59e8260d4f_persona_3.jpg)
User Flows & Wireframes
User Task Flow 1: Log in from a new device and start watching
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d290ab3515d6568a4e2e5_user_flow_1.png)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d2914f089bb5741c92e34_user_low_1.jpg)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d291d699d4f79bb260dbd_user_med_1.jpg)
User Task Flow 2: Find and watch a comedy
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d297e29463a83c22ef36b_user_flow_2.png)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d2988aac251497aa96719_user_low_2.jpg)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d298e72f4e2b65d5d7341_user_med_2.jpg)
User Task Flow 3: Add a TV series to watchlist
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d2996f089bb9421c9328a_user_flow_3.png)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d29a98569dab7d17fce3b_user_low_3.jpg)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/606d29b18569da5a2f7fce6a_user_med_3.jpg)