Brand Indentity
Before
The dark blue, big types, and edge-to-edge design of the current branding feels loud and rough, which contradicts to the more delicate setup in the Hog Island Oyster Co. restaurant located in the SF Ferry Building.
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/605be834138d891bae872102_before_1.jpg)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/605d0f35bfb3c547c565795b_before_2.jpg)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/605d0ec3af36f2d2c791490c_line-break-1.png)
After
In the new brand design, I have added adequate details, and softened the tone to match the elegance and modern ambiance of the restaurant.
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/605d19bc7af064af4784cdb7_after_1.jpg)
![](https://uploads-ssl.webflow.com/5ffe44f47f2112f86ed8f58e/605d08e639e3206006dcb0ff_after_2.jpg)